Killer Sales Letters - Pressing the Hot Button!

Selecting the right words is critical to the success of the sales copy. Salespeople and Network Marketing members aptly call it “pressing the hot buttons”.
   You will want to do the same for your own sales letter because it will be doing all the selling for you!
   Recent research conducted at Yale University found 12 words that are the most personal and persuasive words in our language!  Be sure to use as many of them as possible!
   Here are six of them.
1. You
Notice something? It is “you” and not “I”. You see, the salesletter is about solving your prospect’s problem, not yours. You simply provide the solution. And when you write in terms of“you”, not only does it become more personal, you shift thefocus of importance and limelight onto your prospect rather than blatantly talk away or praising yourself.


2. Discovery
Sometimes, your prospect may perceive a problem he is facing as “cannot be solved” -  he/she wishes, “I hope there is a solution” or subconsciously thinking, “It would be nice if someone had already discovered it”. Thus “discover” or“discovery” is a powerful hot button to press and use in your sales letter. For example, if you are facing a situation with your spouse and fear that if the divorce is granted, you would have to part with 50% of your asset, you would probably wish there were a way to stop your divorce. What if I told you that I have discovered a way? Sure, you would jump on that!


3.Safety
Most people are not risk-takers by nature, thus safety and security are appealing to them. When you especially recommend a tangible product or service, you can automatically put a seal of assurance by letting your prospect know that it is safe to use or 100% tested.


4. Money
Money, money, money – this is yet another hot button to press on! Let’s face it, we are all interested in money, whether we admit it or not. Words such as “make money”,“save money” and “multiply the amount of money you already have” are hot buttons you can easily press..


5. Proven
You want to convince your prospect that your product or service is already proven and tested before being brought to the online public. It would really scare most people if they found out that they were the first to test at their own risk of time and money. If you lose the sale, you know why!


6. Results
No matter how high your claims about your product or service in your sales pitch, your prospect would only find you spewing hot air without the results. So, you showcase your testimonials. Even better, you showcase your own results which you have personally found with your own product or service. Examples of results are:
“I have lost 22kg in three weeks!”
“I have made $1,031.00 withDEF program!” and
“With JKL Software, I have saved 3.5 hours every day in writing and submitting my articles to directories!"

More words in next post!  Plus more tips and tricks about writing compelling copy at Bizwrite!