Powerful Killer Headlines - the Guarantee Headline

We are looking at more steps to power copy, or to writing compelling copy. In this post we are looking at other kinds of killer headline besides the benefit headline (which is still the no.1 attention grabber).


But another very effective type of headline is the GUARANTEE HEADLINE.


That is, a headline that contains a guarantee right there in the headline, instead of OR as well as further down in the copy.. It can be an effective way of gaining trust and credibility with your target market.


These headlines are particularly useful when you are offering a guarantee that is unheard of in your industry.


• Are You Tired Of Throwing Away Your Hard Earned Time And Money On A New
Garden That Is Impossible To Keep Under Control? Here’s A New Way To Solve
All Your Garden Problems… 100% Guaranteed!


• Hands That Look Lovelier In 24 Hours – Or Double Your Money Back!


• Announcing A New Technologically Advanced Lap Top Computer That You Can Never Drop, Never Smash, And Never Lose… 100% Guaranteed!


• Double Your Appointments In 30 Days Or I’ll Pay You $500 Cash!


• The “Art Of Negotiating” Guarantees To Make You A Better Negotiator!


• Yep, I’ll Teach You How To Make More Money Than You’ve Ever Dreamt
Possible – Or I’ll Give You Your Fee Back Plus A Ten Dollar “Penalty” Right Out
Of My Pocket!


• The Missing Link – Never-Released Original SEAL Training Guaranteed To
Skyrocket Your Fighting Skills!


• Quick Turn Real Estate Expert Reveals Secrets To Making $117,000 In Cold Hard
Cash… In 12 Months Or Less Using A 100% Guaranteed Program!

Come and see us at Bizwrite for loads more tips and tricks about writing compelling copy