Writing Killer Salesletters - CONNECT with your Customer!

Writing salesletters is one of the most important things you will have to do as a copywriter.  But a sales letter HAS TO SELL!  How?
   Have you ever read a book or article and immediately felt a powerful connection with the author?  As if the author was writing directly to YOU?
   Have you ever read a salesletter that made you feel like that?
   For me, very seldom.  But when I DO come across such a letter, I find myself pulling out my credit card.  Almost as if I had no choice!
   Here's the simple secret to wielding that kind of power. 
   Before you try to SELL to your readers, meet them where they are!
   What do I mean by this?
   Show them that you can see the world through their eyes.  That you understand their feelings, that you're aware of their problems, fears, hopes and desires!
   You can't fake this.  You can only only show them all these things if you GENUINELY enter into their problems.
   Think about your own relationships.  NOTHING creates a bond between two people faster than sharing something in common, especially a common pain or frustration. 
   Now - when you can show your customers that you see the world from where they are standing, that you can feel what they feel, the frustrations and struggles that they are going through, then you can easily lead them to the solution.  And the solution is what you are selling!
   Why do you think personal stories and testimonials work so well to sell products?  Because the customers RELATE to the people in the stories.  If you have personally gone through the same problems and challenges and can use your own personal story, that's even better.  (That's why those 'rags to riches' stories shift moneymaking products so well.)
   So take your mind OFF your product and concentrate on your customer.  Only that way will your prospects be interested in what you have to say!
   But do that and you'll create instant rapport!  Your salesletter will take on a MAGNETIC quality.  It will COMPEL your customers to buy from you, and leave your competition in the dust!
   Lots of earlier posts such as 11-14 June are really relevant to sales letter writing so do go back and take a look.  And of course don't forget to visit us at Bizwrite for loads more tips and tricks about writing compelling copy.