In yesterday's post we talked about the importance of copywriting in marketing. In fact, we said that copywriting is the most essential marketing tool! Maybe you don't agree with that - but if you are a marketer, try an experiment and see how long you can manage without doing any copywriting! (Or having copywriting done for you...) Whether you agree or not, do let me know your views!
Another aspect of knowing your customer, which we discussed in the previous post, is knowing your customer's needs. Every marketer - in fact any rookie marketing student - knows that it's no good creating a product or service first, and then trying to find or create a market for it. You have to find a need that already exists. If you come across a crowd of people who haven't eaten for three days, and set up a hot dog stall, you won't need much persuasion to get them to buy! Whereas if you try to convince them that they need cellphones, they might take more persuading!
However, it is a fact that sometimes potential customers don't realize they need something until you point it out! If they have a deep-down, subconscious need or desire, and your copy taps into this desire and speaks right to it, then it is really powerful, compelling copy. The customer will suddenly realize - Yes! That's what I want!
If you want know more of the secrets of writing compelling copy, or to find out how get it done for you, visit http://www.bizwrite.co.uk/
Another aspect of knowing your customer, which we discussed in the previous post, is knowing your customer's needs. Every marketer - in fact any rookie marketing student - knows that it's no good creating a product or service first, and then trying to find or create a market for it. You have to find a need that already exists. If you come across a crowd of people who haven't eaten for three days, and set up a hot dog stall, you won't need much persuasion to get them to buy! Whereas if you try to convince them that they need cellphones, they might take more persuading!
However, it is a fact that sometimes potential customers don't realize they need something until you point it out! If they have a deep-down, subconscious need or desire, and your copy taps into this desire and speaks right to it, then it is really powerful, compelling copy. The customer will suddenly realize - Yes! That's what I want!
If you want know more of the secrets of writing compelling copy, or to find out how get it done for you, visit http://www.bizwrite.co.uk/
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