Copywriting and Marketing - what's the connection? Copywriting is the most important skill in marketing!
I've been in copywriting for 10 years now - first locally, then globally on the Internet. And this is what I've learned. Because if you can't get your marketing message across, all your other marketing efforts are a waste of time.
Copywriting is the main way all products and services are sold. It's the lifeblood of every business and industry. It includes billboard advertising, mailings, brochures -and of course web copy which nowadays is becoming the most important. If you can't get your message across, you can't be successful.
Think about the first principle of marketing - knowing your market. Knowing your market means knowing your customer. Not just all your customers in a big mass, but your customers as real people with desires, dreams, hopes and fears. You have to build up a picture of your ideal customer before you can even begin to market your product. Then you write your copy tO THAT PERSON!
In the next post, there will be more about copywriting in marketing. Meanwhile you can find out more about how you can learn this important skill - or how you can have it done for you - at http://www.bizwrite.co.uk/
I've been in copywriting for 10 years now - first locally, then globally on the Internet. And this is what I've learned. Because if you can't get your marketing message across, all your other marketing efforts are a waste of time.
Copywriting is the main way all products and services are sold. It's the lifeblood of every business and industry. It includes billboard advertising, mailings, brochures -and of course web copy which nowadays is becoming the most important. If you can't get your message across, you can't be successful.
Think about the first principle of marketing - knowing your market. Knowing your market means knowing your customer. Not just all your customers in a big mass, but your customers as real people with desires, dreams, hopes and fears. You have to build up a picture of your ideal customer before you can even begin to market your product. Then you write your copy tO THAT PERSON!
In the next post, there will be more about copywriting in marketing. Meanwhile you can find out more about how you can learn this important skill - or how you can have it done for you - at http://www.bizwrite.co.uk/
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