Persuasive Website Copywriting - the Offer is Everything!

A great copywriter called Bob Serling taught me this.  And it's true. I promise that if you master this one simple concept alone, you can easily double or triple your sales.  Bob is one of the greatest masters of persuasive website copywriting - and writing powerful copy of all kinds. So if you want his kind of success, listen to what he says!


In today's marketplace, your offer is the most important component of your advertising. Or, put another way, the "deal" is everything.


Bob said he attributed the majority of the success he'd had to his ability to craft an extremely potent offer. And I can testify that this is true for me, too.


Always develop, refine, and perfect your offer before you do anything else with your ads, sales letters, or web marketing.


In fact, I'll take it one step further: I know this might sound highly simplistic – even too good to be true. But I'll let you in on the greatest marketing secret you could ever hope to learn!


You can virtually write your own ticket by becoming an expert at creating powerful, compelling offers.


Here's why: In today's marketplace, prospects and customers are saturated with advertising material. Television, radio, magazines, newspapers, the Internet, billboards, movie theaters, grocery stores, and many other sources bombard us all on a daily basis with more advertising than you can possibly absorb.


What does this mean?  It means your customers are almost immune to advertising. It barely registers any more.


The way to cut through this saturation layer and overcome your prospects' resistance is to make an offer that is (1) so compelling, and(2) so believable, it stops them in their tracks.


So, when you sit down to create copy, for yourself or someone else, slave over the offer. Once you've come up with an offer you feel will be successful, put it aside for a few hours. Then edit it and reedit it. Then put it aside until the following day.


The following day, edit and re-edit the offer yet again.


The objective of this entire process is to come up with an offer that's so exciting, nobody can resist reading the rest of your copy.


Your offer can't leave anything to the imagination. Every aspect must be totally clear.
Come and visit us at Bizwrite to learn more about writing compelling copy! Or to find out all the ways we can help you.